{"product_id":"e-comerce-et-e-marketing_page","title":"E-COMMERCE \u0026 E-MARKETING 2e Edition","description":"\u003cdiv data-processed=\"true\" data-complete=\"true\" data-hveid=\"CAYQAA\" data-sfc-cb=\"\" data-sfc-cp=\"\" class=\"Y3BBE\"\u003eCette édition propose un panorama complet des évolutions du commerce et du marketing digital :\u003cspan data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" data-wiz-uids=\"ZeViNe_1e,ZeViNe_1f\" class=\"uJ19be notranslate\"\u003e\u003cspan data-sae=\"\" data-wiz-attrbind=\"class=ZeViNe_1d\/TKHnVd\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e\u003cspan aria-hidden=\"true\"\u003e \u003c\/span\u003e\u003cbutton data-hveid=\"CAYQAQ\" data-ved=\"2ahUKEwjyhIypxZaTAxXKOPsDHUGkKdAQye0OegQIBhAB\" data-wiz-attrbind=\"disabled=ZeViNe_1d\/C5gNJc;aria-label=ZeViNe_1d\/bOjMyf;class=ZeViNe_1d\/UpSNec\" class=\"rBl3me IWyTpf pjvauc\" aria-label=\"Librairie Albin Michel (+ 2) – Afficher les liens associés\" 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class=\"lXbsme\" id=\"img-wrCwafKbG8rx7M8PwcimgQ0_2\"\u003e\u003cspan class=\"wJwe6c\"\u003e\u003cspan class=\"iFMVXd\"\u003eLibrairie Albin Michel\u003c\/span\u003e\u003cspan class=\"IjM6od\"\u003e +2\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" class=\"KsbFXc U6u95\"\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAcQAA\" data-sfc-cb=\"\" class=\"dF3vjf\"\u003e\u003cspan data-complete=\"true\" data-sfc-cb=\"\" data-sfc-cp=\"\" class=\"T286Pc\"\u003e\u003cstrong data-complete=\"true\" data-sfc-cb=\"\" class=\"Yjhzub\"\u003eStratégie :\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAnalyse des enjeux de l'orientation client et des nouveaux modèles d'affaires.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAcQAQ\" data-sfc-cb=\"\" class=\"dF3vjf\"\u003e\u003cspan data-complete=\"true\" data-sfc-cb=\"\" data-sfc-cp=\"\" class=\"T286Pc\"\u003e\u003cstrong data-complete=\"true\" data-sfc-cb=\"\" class=\"Yjhzub\"\u003eOutils et leviers :\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePublicité en ligne, référencement (SEO\/SEA), et médias sociaux.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAcQAg\" data-sfc-cb=\"\" class=\"dF3vjf\"\u003e\u003cspan data-complete=\"true\" data-sfc-cb=\"\" data-sfc-cp=\"\" class=\"T286Pc\"\u003e\u003cstrong data-complete=\"true\" data-sfc-cb=\"\" class=\"Yjhzub\"\u003ePratiques opérationnelles :\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAchat en ligne, techniques de merchandising, fidélisation (e-CRM) et e-mailing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAcQAw\" data-sfc-cb=\"\" class=\"dF3vjf\"\u003e\n\u003cspan data-complete=\"true\" data-sfc-cb=\"\" data-sfc-cp=\"\" class=\"T286Pc\"\u003e\u003cstrong data-complete=\"true\" data-sfc-cb=\"\" class=\"Yjhzub\"\u003eTendances :\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWeb 2.0 et marketing mobile.\u003c\/span\u003e\u003cspan data-complete=\"true\" data-sfc-cb=\"\" data-wiz-uids=\"ZeViNe_1x,ZeViNe_1y\" class=\"uJ19be notranslate\"\u003e\u003cspan data-sae=\"\" data-wiz-attrbind=\"class=ZeViNe_1w\/TKHnVd\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e\u003cspan aria-owns=\"action-menu-parent-container\" aria-hidden=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LECTURA","offers":[{"title":"Default Title","offer_id":45518512914604,"sku":null,"price":1500.0,"currency_code":"XOF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/5644\/9708\/files\/E-COMMERCE_E-MARKETING2eEdition.webp?v=1774048537","url":"https:\/\/lectura.shop\/products\/e-comerce-et-e-marketing_page","provider":"LECTURA","version":"1.0","type":"link"}