{"product_id":"le-guide-marketing-creer-du-trafic","title":"LE GUIDE MARKETING CRÉER DU TRAFIC","description":"\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003eLes 4 grandes sources d'acquisition du guide\u003cspan class=\"txxDge notranslate\" data-sfc-root=\"c\" data-wiz-uids=\"gnXEMb_y,gnXEMb_z\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=gnXEMb_x\/TKHnVd\" data-sae=\"\"\u003e\u003cspan aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cbutton data-amic=\"true\" data-icl-uuid=\"5a5f2434-f85d-4493-975d-907ce2522c75\" aria-label=\"Afficher les liens associés\" class=\"rBl3me\" data-wiz-attrbind=\"disabled=gnXEMb_x\/C5gNJc;aria-label=gnXEMb_x\/bOjMyf;class=gnXEMb_x\/UpSNec\" data-ved=\"2ahUKEwjkld-M5bmUAxVmP_sDHWpnNS4Qye0OegYIAAgJEAA\" data-hveid=\"CAAICRAA\" tabindex=\"0\"\u003e\u003cspan class=\"wiMplc ofC0Ud\"\u003e\u003csvg fill=\"currentColor\" width=\"12px\" height=\"12px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\"\u003eL'ouvrage structure la génération de trafic autour de quatre leviers fondamentaux pour optimiser son système de capture de prospects :\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\"\u003e\n\u003col class=\"IaGLZe VimKh\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eLe trafic organique et gratuit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Repose massivement sur l'optimisation pour les moteurs de recherche (\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eSEO\u003c\/strong\u003e). Il enseigne comment structurer des articles de blog à forte valeur ajoutée et utiliser le\u003cspan\u003e \u003c\/span\u003e\u003cem class=\"eujQNb\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eguest blogging\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e(inviter des experts) pour capter une audience naturelle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIDhAB\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eLe trafic payant et publicitaire\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Concerne l'achat de visibilité immédiate. Il détaille la configuration des campagnes au clic (Google Ads) et l'utilisation des régies publicitaires des réseaux sociaux (Social Ads).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIDhAC\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eLe trafic de notoriété et d'influence\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Utilise la puissance des communautés existantes. Cela inclut les partenariats stratégiques, le marketing d'influence, et l'animation active de pages sur Facebook, Instagram, LinkedIn ou TikTok.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAAIDhAD\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eLe trafic d'abonnés et de fidélisation\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e: Se concentre sur la rétention de l'audience. L'accent est mis sur l'e-mail marketing (newsletters), un canal incontournable et autonome pour ramener régulièrement les anciens visiteurs sur son site.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e","brand":"LECTURA","offers":[{"title":"Default Title","offer_id":46251566203052,"sku":null,"price":1500.0,"currency_code":"XOF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/5644\/9708\/files\/marketingdutrafic_Page.jpg?v=1778796294","url":"https:\/\/lectura.shop\/products\/le-guide-marketing-creer-du-trafic","provider":"LECTURA","version":"1.0","type":"link"}